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Innovation Groups: Reality

“Don’t create a new group or organization within your company whose job is “innovation”.

Here’s why:

First, you send the terrible message to the rest of the organization that they’re not supposed to innovate.

Second, you send the terrible message to the rest of the organization that they’re the B team. 

That’s a one two punch that will seriously screw things up.

Instead, focus on boosting the innovation culture of the entire company…..”

This quote is from The Wall Street Journal, February 21, 2015: From Silicon Valley investor Marc Andreesen new e-book, “The Pmarca Blog Archives on retaining great people”:


I share this quote as it rang true in my experience. 


Boosting the Innovation Culture of the entire company is what Xtreme Growth Partners, and the Idea Sheet® Process, is all about.

Xtreme Growth Partners will be a catalyst for your organization.  Focus on product development of products your customer wants.

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