Xtreme Growth Partners
through innovative new products
New Product development, Innovative Product life cycle Development, product life cycle

Product Life Cycle - XGP

Where is this product (item) in its Product Life Cycle? My answer to this question is “I don’t care”.

Once product development, the first stage of the Product Life Cycle, reaches the next stages, introduction, promotion and maturity, the stages will be self-evident. The last stage, decline, will come sooner or later. The key is to be ready, and better yet, make it happen. If someone is going to design our item out, I want it to be us.

The action to be taken on a regular basis, while managing all the work required for the stages of the Product Life Cycle is simply to continually refocus the Fuzzy Front End, beginning with an Idea Sheet® meeting.

It is not natural for an organization to again do an Idea Sheet® Meeting once we are working hard on introduction, promotion, and all the marketing, cost reduction and product evolution of the maturing product as it moves through the Product Life Cycle.

However, the four hour time commitment to an Idea Sheet®  Meeting, on a regular basis, is only 2.5 % of one month’s time, .8% of the hours in a quarter and less than .2% of the hours in one year.

If a regular commitment to the Idea Sheet®  Meeting is made (the responsibility of Management) the last stage of the Product Life Cycle, decline, will be a laughing matter because our Focus on the Fuzzy Front End on an ongoing basis will mean that we have designed out our own declining product with our own New to the World Product!

This applies to products and services equally and the process is the same. The desirable Product Life Cycle is; Idea Sheet®, Valued Customer input, development, introduction, promotion and maturity, plus New to the World product or service introduced as the original product enters decline. Companies that adopt this sequence, adding the Idea Sheet® to the ongoing Fuzzy Front End, will find (X) Extreme Growth!

About Xtreme Growth Partners

XGP, Xtreme Growth Partners, is led by a highly accomplished and analytical TOP BUSINESS DEVELOPMENT EXECUTIVE.   

Focus for the Fuzzy Front End of Development, (what to work on?) has, recently been the forte.  The goal is to help competent organizations find the right direction to grow their business exceptionally.  This is now chronicled in a book providing clarity and insight into the Idea Sheet® Process, from work with nearly 100 businesses. 

Accomplishments include a proven track record of achievement in new product development, group and general management, operations management, process analysis, sales, marketing and transformational leadership.   XGP has a network of design, manufacturing, process and graphics experts built up over years of varied assignments. To this is added the keen focus to quickly understand issues both technical and commercial and cut to the chase as soon as possible; thus optimizing opportunity cost and providing quick ROI.

  • XGP coordinates the creation of innovative technologies to increase an organization’s offerings in the marketplace.
  •  XGP helps to realign businesses to realize increased performance and profitability. 
  •  XGP helps to secure a corporation’s place as an industry leader. 
  • New Business Development
  • Product Innovation and Development
  • Manufacturing optimization
  • Maximize the chosen business Niche and its Moat


What Xtreme Growth Partners will do for your company

Your company has its act together. You have weathered the downturn intact. You want to grow now but are not sure where to bet your less than unlimited opportunity cost. Your top management is totally committed to innovative growth (this is a must). Now what do you do, exactly? Bet the future on it?

This is the FUZZY FRONT END!

The answer is simply the Idea Sheet®  Process. Xtreme Growth Partners will lead your team in a rapid process to focus the fuzzy front end into exactly what will sell. This can be done in a 4 HOUR MEETING, with your team, and follow on with your Innovation Manager (NINJA). You will be comfortable that you are working on what will sell.

If you ask your customer “what can we do for you?” The answer will inevitably be “a lower price and a cup of coffee”
No one knows your products and markets like you and your people do. Xtreme Growth Partners will lead you to never before obtained clarity, to find out what it is that we do not know, quickly, simply and in your terms. Then, modify, verify and DO IT.


There have been lots of articles and books written on the development process, all fine and good. ISO and TS16949 type processes are excellent and your people know how to do the job, but how do you know that you are working on new products that will sell?

Browse this website and find all the info you need on new product development, the product life cycle and the fuzzy front end, and be sure to check out the fuzzy front end book, "Focus for the Fuzzy Front End of Product Development."

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